In the coming years the UK higher and further education sectors will continue to adapt to momentous changes in their markets, growing influence of web technologies and rapidly evolving regulatory environment. In this context, the relationships they have with their students, alumni or business partners and communities will become a defining feature of sustainable success. (Sir Tim Wilson, 2013)
The Relationship Management infoKit describes some of the challenges faced by institutions in improving and maintaining relationships with a range of different stakeholders, who all have different needs and expectations. It looks in more detail at some of the benefits offered from taking a more managed approach with different groups and the kinds of institutional systems, processes and mechanisms that can support this. It highlights good practice in the sector as a result of the Jisc Relationship Management programme, with a particular focus on alumni engagement, student retention, progression and non-completion. All the examples of good practice and many of the citations contained within the guide come from practitioners in the sector.
Today’s session at the CETIS conference will be interactive and explore common barriers and constraints from delegates’ perspectives, and highlight good practices based on genuine institutional experiences, such as professional service design, that help avoid common pitfalls. By adopting practices outlined within the resource, institutions can improve their student retention and employability, the engagement and support of their alumni, and the benefits from external partnerships.
To keep up with what’s going on at the conference follow the twitter hashtag #cetis13. Some of the sessions are being streamed live too. If you have any comments on the Relationship Management infoKit please let us know via the commenting facility below!