The JISC funded Customer Relationship Management (CRM) good practice handbook was launched at the recent AURIL Conference. This was one of two major products from the JISC BCE Programme to launch at the conference, together with the professional development framework and online tool for BCE.
The handbook has been developed to help Further Education Colleges and Higher Education Institutions on their CRM journey. With a strong focus on CRM for Business and Community Engagement, its purpose is to guide you through all the key considerations and decision points involved in developing strategic CRM processes across your institution, including guidance on information and data management, change management and organisational alignment.
You can access the handbook at http://vwcrmhandbook.pbworks.com